Eric Ries  is the creator of the Lean Startup Method and the author of the popular entrepreneurship blog Startup Leaps Learn.

He previously co-founded and served as IMVU’s Chief Technology Officer. In 2007, Business Week named Ries one of Tech’s Best Young Entrepreneurs and in 2009 she was awarded a Tech Fellow in the Engineering Leadership.

He serves on the advisory board of several technology startups and has served as an advisor to several startups, companies and venture capital firms. In 2010, he became the founder-in-residence at Harvard Business School.

Here are 10 success lessons from Eric Ries – “ The Lean Startup ” for Founders,

1. The most important thing in every startup is your big idea

Many think that business success is based on the basic idea. For starters, most successful businesses do not have that core, but are good at what they do, understand their market, and constantly adapt to their target customer base.

Most importantly, this is not the idea, but the implementation is supreme. As Eric Reese puts it, “only 5% of entrepreneurship is a big idea, business model, whiteboard strategy and exploitation.” The other 95% is measured by innovation accounting.

Product priority decisions, determining which customers should be targeted and heard, and the courage to undergo great testing for continued testing and feedback. ”

2. Go out and interact with customers

Customer feedback is important to a startup, no matter what size it is, but it is important in the early stages of development. Go out and talk to your customers.

What they can and cannot live without. Generate and ask tough questions. Good feedback is invaluable and far more than analytics can provide.

3. Failing quickly is a good thing

Ultimately, The Line Startup Model is a small start-up, learning a great deal, testing your offer on the market and adapting to the feedback you receive.

You can spend 6 months building your business plan, doing market research, getting into “analysis paralysis”, investing money, hiring a team, and then launching your product and spending another 6 months, “take it yourself”, but what do you do with your “baby” “You need to follow the magnifying glass, set the test and learn from the results.

And what if your prototype project fails? Praise! It’s the result, isn’t it? Now, what went wrong? And why? In fact, Eric Reese advised the “why” of five times, find a way to get to the bottom of the problem and fix it.

If you start small and quickly, if your first model fails, you can quickly bend your offer and move on.

4. Avoid measuring with vanity metrics

Most of us fall victim to it. Vanity metrics are numbers that seem beneficial, but they can be misleading, giving the false impression they have achieved.

If a product sees more signatures throughout the month, is it due to product improvements, search marketing campaigns, or anything else? Educated assessment is still only an assessment.

5. Focus on the minimum viable product

Minimal Viable Product (MVP) “A version of a new product that enables a team to maximize valid practice with minimal effort about the customer.”

MVP aims to test basic business hypotheses (or leaps). Astha Biswas) and helps entrepreneurs to start the learning process quickly ”.

6. Surround yourself with entrepreneurs willing to experiment

No man is an island of knowledge so co-founders are needed. The idea of ​​being a co-founder goes beyond adding numbers to appreciating your area of ​​weakness.

Co-founders are like the same people with different bodies, and they all want the same thing no matter what direction they are.

Eric Reese regrets how his shiny-looking ideas initially followed the rapidly declining return slope, and eventually rock bottom.

The case would be deadly if he and his co-founders were afraid to try new things. He described how fortunate he was to have a co-founder (with investor and consultant Steve Blank) willing to experiment with new approaches.

7. There is so much more to the future of your startup

The biggest threat to your startup growth is the attractiveness of a good plan, and surprisingly, most startups are stuck on the web.

With each passing day, it is very difficult to foresee the future, so planning and forecasting is necessary and even more important; Definitely when based on a long, consistent operating history and relative climate.

8. Focus on the partition test

Split Test or A / B Test is an experiment in which “different versions of the product are presented to the user at the same time”.

The goal of the split test is to observe changes in behavior between the two groups and measure the effect of each variant on the functional metric.

9. Never make make up

Do anything and everything and test everything is the mantra of a lean startup. Rice has pointed out many times that with large and small companies, our best is often wrong. Leave as little chance as possible.

10. Bring sales awareness

His strategy in raising awareness and selling his book is: “Use early adoption to send message to mainstream gatekeepers.”

He has been blogging for the book since 2 years ago and is a popular speaker. But Eric believes that it is one thing to confuse people through a blog post, and another very difficult task to pull out their credit card.

“It took me a long time to learn how to talk about the book so that people can buy it without getting into some jerky self-promotion,” he says.

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