PLACIO – The First Player In Student Housing To Expand Brand Portfolio Through Partnership & Franchise Model
India, New Delhi May 22, 2019: Moving ahead with aggressive expansion plans, PLACIO, a leading technology-based student housing Management Company has entered into a partnership and franchise model for expanding its Pan-India network. PLACIO is the first player in the space to enter into this unique business idea for its aggressive reach all over India. Targeting 10,000 beds on Pan-India level, PLACIO plans to partner with property owners having properties near institutes, universities and large corporate parks, through franchise-owned company managed (FOCM) model. This will provide a distinctive opportunity for the property owners to earn revenue share in profits. PLACIO plans to add 100 properties in the next 24 months that includes Tier 1, 2 &3 cities with various models and an initial investment range from a few lakhs to 1Cr. by providing an opportunity to earn up to 30% of revenue. It is a huge opportunity for property owners, entrepreneurs, existing Hostel operators, Universities to be part of this fastest and lucrative proposition.
PLACIO will provide a robust technology platform, staff training, access to certified vendors, SOP and unmatched marketing reach under Franchisee owned and franchisee operated model. It is excellent and first of its kind opportunity for existing PG and Hostel operator to operate under PLACIO Brand license
Divulging his plans, Mr. Rohit Pateria, Founder & CEO, PLACIO says, “It is a great pleasure to take our vision forward through partnership and franchise model. With this unique initiative, the company has taken steps towards standardizing the entire student housing in terms of facilities, operations, infrastructure, and student’s life. He further added that this model will enhance our presence across India.
Mr. Mustafa Shikora, Co-Founder & MD, PLACIO, commented, “The new partnership means providing an impetus to the entire entrepreneurial growth in Indian Market as well as this will consolidate the student housing market in India. “ According to him, the PLACIO Franchise model will be an excellent option for property owners who are stuck with large unsold inventories, especially in Tier 2 and Tier 3 areas, where they are facing maximum slowdown”.
The student housing market is booming in India and is fast becoming recognized as an asset class with tremendous potential in India. And, according to the latest JLL report, student housing.
investors are being met with a vast opportunity as the top ten states in India, in terms of student numbers, have an unmet accommodation demand of between 30 and 60 percent.
About PLACIO
PLACIO is a technology-based student Housing Management company, which was established in the year 2016 in NOIDA, Uttar Pradesh. The company provides housing solutions to students with customized services to experience the modern and secure concept of co-living. PLACIO offers modern spaces, fully-furnished rooms, private rooms, personal apartments, food, 24×7 emergency line, a guard on duty, security, parents’ help-line, air-conditioning, unlimited Wi-Fi, laundry services, Café, Gym, and medical care. PLACIO properties are located at best localities in and around university campuses with trailblazing amenities combined with state of the art Hostel Management Software.
PLACIO is incubated by Amity Business Incubator, NOIDA and received funding from Singapore based Private Equity firm, Prestellar Ventures and Chicago based Shikora Investment. PLACIO currently manages 3000+ Beds having a presence in Delhi, NOIDA, Greater NOIDA, Lucknow and Indore.
PLACIO is eying big opportunity as Management Company and forging partnerships with Universities, Higher Education Institutions and corporates for Operations and Management of its Student Hostels and Co-Living properties. For the year 2019-20, it is expanding to cities such as Mumbai, Pune, Bangalore, Coimbatore, and Kota.
PLACIO is founded by Rohit Pateria who is a Chartered Accountant with over 18 Year of Corporate working Experience. He had taken a plunge to start entrepreneur journey in 2016.
Mustafa Shikora, Founder of ARABIAN LINK – a decade old Kuwait based managed housing company having 3000+ rooms, has joined as the Co-promoter & MD, bringing in rich experience and the operational expertise.”
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