PlaySuper, which claims to be India’s first gaming commerce startup, has raised $500,000 in a seed funding round led by IAN Angel Fund and 100X.VC.
The round also saw participation from prominent angel investors, including Uday Sodhi, KRS Jamwal, Pratham Mittal, Rajit Bhattacharya, and Ankit Das, among others.
What does PlaySuper do?
Founded in April 2024 by second-time entrepreneurs—Shouradeep Chakraborty, Upamanyu, and Abhir—PlaySuper enables gamers to shop inside their favorite mobile games while playing. Previously, Shouradeep and Upamanyu co-founded LectureNotes, an edtech startup that raised $2.5 million in 2022.
The startup is transforming the mobile gaming landscape by seamlessly integrating real-world shopping experiences within mobile games.
Its approach enables gamers to shop while they play, unlocking a new monetization model for game developers and enhancing player engagement.
“Gaming is the largest form of entertainment today, yet mobile game retention remains an unsolved problem. At PlaySuper, we’re flipping the script—gamers don’t just play for fun, they play to shop,” said Shouradeep Chakraborty, Co-founder & COO of PlaySuper.
Focused on expanding market reach
PlaySuper plans to use the raised capital to accelerate product development, expand market reach, and strengthen hiring.
Notably, the Gurugram-based startup will be launching its next-gen, hyper-personalized in-game store, which would allow seamless integration without requiring updates.
It also plans to expand into Southeast Asia (SEA) within six months, followed by MENA and LATAM. Additionally, it will bring in a world-class Product Head and expand its B2B partnerships team to onboard more gaming studios.
“With this funding, we’re doubling down on product innovation and strategic partnerships to make in-game commerce mainstream. The future of gaming is interactive, rewarding, and commerce-driven, and PlaySuper is leading that change,” Chakraborty added.
Industry’s growth potential
PlaySuper aims to be at the forefront of a rapidly expanding global gaming commerce market, valued at over $500 billion. In India alone, as the startup says, the gaming industry is projected to grow beyond $5 billion, yet monetization challenges persist.
“The gaming industry in India is growing; retention and monetization continue to be major obstacles. PlaySuper is setting the standard for a new business model that combines gaming and commerce in a way that benefits both developers and players. We are confident in the founding team’s capacity to spearhead this change due to their extensive industry knowledge and execution skills,” said Padmaja Ruparel, Co-founder of IAN Group.
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